Arabic-first Platform Launches

By | October 2, 2017

Arabic-first Platform Launches

Mohamed Alabbar, the chairman of Emaar Properties announced in November 2016 about his idea to launch an e commerce retail platform. The site launched on Saturday the 30th of October 2017.

The original time to launch was early this year, in January. offers an array of products from smart phones to biscuits. The brands that they carry include Apple, Samsung, Burberry, Sketchers, Nike and famous biscuit brand McVitie’s.

UAE customers can now download the app on their smartphones or tables and start shopping. The app is available for download on the Google Play Store. A version will soon be available for all Apple users within the coming weeks. Besides working on an App for Apple users, is expecting to launch their e commerce platform in Saudi Arabia too, in a statement by the company.

“Today, we are excited to deliver orders to our first customers,” Mr Alabbar said. “We are proud to take this important first step in our journey, and we are committed to making Noon the region’s Arabic-first e-commerce platform.”

“As digital technologies cause disruptions across industries and geographies, it is important for us to shape a digital marketplace that is relevant to our local markets and serves as a growth platform for brick-and-mortar retailers.”

Noon, the 1 Billion Dollar e commerce platform is a joint venture between Saudi Arabia’s Public Investment Fund and MH Alshaya (the Kuwait franchise operator)

The e commerce platform was launched with an “Arabic-first’ platform.’s offices are located in Dubai and Riyadh, the company said.

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